University project – Packaging re-brand of Patersons Shortbread

I tried this shortbread and didn’t like it much, I figured this was due to it having only 3% fat and being made using vegetable oil instead of butter (real shortbread is full of butter and really bad for you, but this is why it tastes great!).

The re-brand uses a simplified type-based design and the focus is changed on to the low fat aspect of the product whilst keeping the Scottish heritage through use of colour and the subtle interior tartan.